The Row Size Numbers, Explained: Margaux 10, 12, 15 and Beyond
Adjectives are how most luxury houses name their sizes. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words promises a figure you can measure. The Row does something quietly different across a large part of its line, and once you notice it the whole catalogue becomes far simpler to read. The number carried in a model name is the bag’s width in inches. Margaux 10 measures ten inches across. Margaux 12 is twelve inches. That single fact does more practical work than any amount of styling copy, and it is the through-line of this explainer.
This convention extends past the flagship. The full list runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals give it away, because nobody writes 15.75 unless the figure is meant literally. Below: how far the rule extends, where it bends, what the number leaves out, and how to turn it into a decision when you are deciding between two sizes of the same bag.
The rule, stated plainly
Read the number in the name, add the word inches, and that is the width of the bag. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a coincidence. It is refreshingly honest labelling, since it closes the gap between what a size sounds like and what it measures. A Small from one house can be larger than a Medium from another, but ten inches is ten inches anywhere. For anyone measuring The Row bags against something already in the wardrobe, it turns the comparison into arithmetic rather than approximation. It also explains why the brand can run four sizes of one silhouette without confusing anybody.
| Model | What the size number means | Published dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width taken from the name; no measurements listed |
| Margaux Shoulder 12 | 12 in as named | 14.75 x 9 x 5 in, which is the exception ysl women to the rule |
| Margaux 17 | 17 in | About 17 x 12 x 9 in |
| India 10.00 | 10 in | Not published officially |
| India 12.00 | 12 in | Not listed officially |
| India 15.75 | 15.75 in | No official figures published |
| Agnes 12 | 12 in | Width from the name only |
| Agnes 15 | 15 in | Width from the name only |
| Marlo 12 | 12 in | Width from the name; nothing further listed |
| Marlo 14 | 14 in | Width by name only |
| Sofia 8.75 | 8.75 in | Archive piece; not listed officially |
| Sofia 10 | 10 in | Archive model; not listed officially |
What the number will not tell you
One dimension of three is width, and the remaining two do not follow it in any predictable way. Line up the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a proportional enlargement of the smaller one. What moves is the height, up by two inches, and the width, up by the same. In practice, stepping up a size buys a taller opening and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be slighter than the numbers imply.
The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number leaves out. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to make up the difference. Interior fittings differ between them as well: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details shape how a bag behaves day to day far more than an inch of width ever will. Read the number to place the bag on a scale, then read the specification to understand it.
The one that bends the rule: the Margaux Shoulder 12
There is one current model that breaks the pattern, and it is better stated clearly than left quiet. The Margaux Shoulder 12 has a twelve in its name, yet the brand gives its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than an actual external measurement on this one. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson generalises: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing gives no dimensions at all, treat the number as a pointer rather than a measurement.
What each width holds in practice
Most guides skip the step that matters, which is translating inches into daily use. Anything under ten inches wide is a phone, cardholder, keys and lipstick kit, the home ground of the Sofia 8.75 and the small clutches. Ten inches is the archetypal small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is the point where a bag starts absorbing a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, where documents and a tablet are no longer a squeeze. Seventeen inches, as on the Margaux 17, reads as a weekend and travel size rather than an everyday one.
- 8.75 to 10 in: evenings, errands and anything where the bag should disappear.
- 12 in: the most useful width in the line and the one most buyers settle on.
- 14 to 15 in: work, commuting and days when you carry other people’s things too.
- 17 in: travel and overnight use, where soft structure counts as a feature rather than a compromise.
Width lifts the price, but material moves faster
Size and price track each other, though not as sharply as you might expect. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a considerably larger step for the same two inches. Material makes bigger leaps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, meaning the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, the material is the bigger financial decision and the width is the bigger practical one.
The bags that carry no size number
Plenty of the line falls outside the system, and confusion begins when the two conventions get mixed. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size marker at all. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite having no number. Orientation shorthand is what the N/S and E/W prefixes provide, broadly read as north-south for taller shapes and east-west for wider ones.
How to turn inches into a decision
The practical value of a literal sizing system is that it can be verified before you buy. Measure a bag you already own and like, and compare its width against the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement would suggest. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one earns its place. That trade-off, not the number itself, is the real choice in front of you when you buy row handbags in a numbered family.